Kids Zone

Use Case

Children’s love for toys is undeniable. They often become so captivated by play that they lose track of time and other essentials like food, regardless of their age. Every child harbors dreams of owning toys that perfectly align with their imagination and desires.

Problem

The current market lacks an online platform that caters to this need for personalized toys. Instead, children are confined to selecting from the limited options available online or in physical stores, often settling for toys that don’t quite match their preferences. With parents juggling numerous responsibilities, they often opt for quick purchases, overlooking their child’s specific wishes.

Urge For UX !

There arises a profound need for an innovative online application that provides kids with a platform to discover and personalize their ideal toys effortlessly.
‘KidZone’, is one such online application in this regard.

Identifying The Target Audience...

Students / Kids

My Role

  • Concept Checklist
  • Design Strategy
  • User Research
  • Profiles
  • Persona
  • Empathy Mapping
  • Scenarios
  • User Flow
  • Information Architecture
  • Wireframes – High & Low Fidelity
  • Prototyping

Design Process

Business Type

Business to Customers (Kids & their parents) B2C

Executive Type

Across platforms – Responsive

Business Model

● Target outgoing people from the age bracket of 5 years & above
● To give out referral points, coupons & other offers

Design Strategy

GENERAL TASK :

  • User Sign’s up using email or phone number.
  • Verification done through email or phone OTP.
  • Login Id is created.

TECHNOLOGY CONSTRAINT :

  • Internet Connectivity / Low Bandwidth
  • Cross Browser
  • Device – smart phone
  • Language
  • Partnership with Visa/master card

CROSS CHANNEL :

  • Mobile App
  • Web App

CRITICAL SUCCESS FACTOR :

Building an active & vibrant App which caters to several services as mentioned below & is an ease for the user.

  • Various Payment Gateways
  • Positive Feedback/Reviews

User Research

Structured Interview Questions for a Group of Children

  1. How have you been purchasing toys till date ? (Offline / Online)
  2. Have you got your desired & customised toy anytime ? (Yes / No)
  3. How are you selecting your toys currently? (Based on availability / Parents purchase)
  4. Have you ever designed a toy & then purchased ? (Yes / No)
  5. Would like to access any such app which provides you with this desire ? (Yes / No)

Response For The Directive Questions

Profiles

Persona

User Flow

Information Architecture

Low Fidelity

High Fidelity

Learning & Takeaways

  • Overcome Biases: Instead of making assumptions, allow users to tell their own stories.
  • Integrate Diverse Elements: Design involves a blend of logical user behavior, visual components, and extensive thought and iteration.
  • Adapt and Refine: Avoid jumping to conclusions; be ready to adapt when your initial plan doesn’t work.

Module Insights

Minor tweeks were incorporated in the application after the Usability test was conducted.  Overall, the concept was very well received by the users

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